ZVV ticket machine

In a university module we redesigned the interface of Zurich's ZVV ticket machines. Over several design sprints we simplified complex flows, modernised the visual design, and added customisation and accessibility features.

Team: Jeanne Antonin, Ege Seçgin, Elia Salerno, Stepan Vedunov
Date: 2023, university module
Role: UX Research, UI Design, ZHdK

My role

Heuristic evaluation, and a competitor analysis of ticket machines in several countries.
Led observations of people using the old machines in real situations.
Redesigned the full ticket-buying flow, with better accessibility.
Ran iterative user tests, ending with street tests of the final prototype.

Research

Heuristic evaluation of the current machines.

Analysis of ticket machines in different countries — Ticket machines in other countries.

The five observation participants — Five participants using the old software in their everyday setting.

Summary of observation results — What the observations showed.

User journey with the current ZVV ticket machines — The journey with today's machines.

Iterations

Result

Redesigned home screen with quick actions — Home screen with quick actions.

Ticket selection with clear separation between options — Clear separation between tickets.

Customising a ticket for a specific route — Customising a ticket for a route.

Optional zone adjustment step — Optional zone adjustments.

Checkout with selected tickets and payment options — Checkout.

Testing the final prototype with people in the city — Street tests of the final prototype.

Outcome

In street tests, the final prototype did significantly better than the current machines across all user groups. People found it more accessible and easier to use.